Regional opportunity
International companies frequently identify attractive demand in Latin America while continuing to manage the region from a distance.
About AXIS MUNDI
Market Entry LabAXIS MUNDI is a market-development and commercial-representation firm headquartered in Panama City. We advise and represent companies in the digital, technology, maritime, environmental and information sectors seeking to establish a credible, commercially productive position in Latin America. Our work combines analytical discipline with direct participation in the relationships, decisions and opportunities that determine market progress.
AXIS MUNDI
A regional operating model built around senior involvement.
Execution gap
That distance can fragment market knowledge, slow the development of relationships and leave promising opportunities without consistent commercial ownership.
Senior accountability
AXIS MUNDI provides a locally based commercial team accountable throughout the engagement. The founders participate directly in analysis, relationship strategy, opportunity qualification and senior-level discussions with the principal.
Operating model
Defined responsibilities support effective execution and appropriate risk management.
Scope led by AXIS MUNDI
Market intelligence and analysis
Market-entry strategy
Commercial representation
Relationship development
Pipeline management
Negotiation support
Responsibilities retained by the principal
· Offering and sector expertise
· Operations and delivery
· Technical specifications
· Final pricing approval
· Contracts and warranties
· Technical liability
Founders
The people leading the work
Co-founder · Senior advisor
Jorge Lau
Commercial leadership and market development
Jorge Lau is an executive and entrepreneur with experience in general management, business development and commercial strategy across the industrial, maritime, environmental and water management sectors.
He has led operations, developed new markets and negotiated high-value B2B contracts. His work combines an understanding of clients’ technical needs with the ability to structure viable commercial proposals, build partnerships and introduce international solutions to new markets.
At Axis Mundi, Jorge brings a practical approach to commercial representation: identifying opportunities, building relationships with clients, institutions and strategic partners, and developing those opportunities into sustainable business.
Co-founder · Senior advisor
Leon Kadoch
Strategy, communications and market positioning
Leon Kadoch is a communications and marketing strategist with more than 25 years of experience in projects spanning business, technology and institutional relations. His career includes leading digital and communications initiatives for organizations with national and international reach, including the Panama Canal.
With a background in information systems engineering, business administration, corporate communications and digital marketing, he brings multiple perspectives to market and audience analysis, positioning, and the development of actionable communications strategies.
At Axis Mundi, Leon provides the strategic perspective needed to understand the market landscape, articulate a compelling value proposition, and build the presence and credibility a company needs when entering or expanding in a market.
AXIS MUNDI · LATIN AMERICA